More than Half of Consumers Utilize Mobile Phones for In-Store Holiday Shopping Activities, According to Motorola Global Survey
A recent Motorola Inc. (NYSE: MOT) Enterprise Mobility Solutions annual research study of holiday shoppers identified that more than half (51 percent) of consumers across 11 countries used their mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, which signals the increasing importance for retailers to adopt mobile shopper technology strategies to remain competitive.
