YouTube dabbles in indy film rentals
The result of YT’s foray was less than overwhelming. This begs the question - especially In light of Carr’s article (see previous entry) - what value does online distribution bring to indy filmmakers? As the technology for making films has become more accessible, there has been a sharp increase in competition for limited venue space. Non-traditional avenues of distribution, like the web, are starting to become the norm. Most filmmakers will need to look to digital distribution to connect with audiences. With the proliferation of on-demand video, will there also be a decrease in the amount of revenue that a filmmaker can expect to generate from his or her project?
As noted in the NYT’s Bits section today:
“To be sure, for the independent filmmakers, the YouTube rental model is just one of many avenues they are pursuing because traditional distribution models no longer work for them. Fewer than one in four films from last year’s Sundance festival received commercial distribution.”
You can read the entire article here:
